Meet Chef Farrell

Meet the Chef Behind the Cocoa

Joy Craft Cocoa is crafted by Chef Saidah Farrell, a culinary-trained chef, educator, and lifelong lover of hot chocolate.

Her work blends classical training with lived experience, creativity, and a deep belief that food should comfort as much as it impresses.

photo of black woman chef saidah farrell making a cup of hot chocolate

Where It Started

Hot chocolate has always been Chef Farrell’s constant.

During culinary school, while raising two young children, cocoa became a quiet ritual. Five minutes on the edge of the bed. A warm mug. Soft marshmallows. A pause that restored more than energy.

That moment never left her.

photo of black woman chef saidah farrell making hot chocolateFrom Curiosity to Craft

As her palate developed, store-bought mixes no longer delivered the depth she craved. Flat flavors. Thin textures. No soul.

So she started experimenting. First marshmallows. Then cocoa. Then blending multiple cocoa varieties, adjusting sugar ratios, and refining technique until each cup felt intentional and complete.

Joy Craft Cocoa was born from that pursuit.

→ Craft a cup created by a chef who believes cocoa should feel personal.